How to Become a Blog Tour Host for Yarde Book Promotions
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If you’re a book blogger, reviewer, or literary influencer looking for exciting new content and ways to connect with authors, becoming a blog tour host for Yarde Book Promotions could be a fantastic opportunity. Yarde — run by Mary Anne and Ellie Yarde — specialises in book marketing, including blog tours and social promotions for authors in a range of genres.
What is a Blog Tour Host?
A blog tour host is someone who posts content about a book as part of a coordinated online tour. This can include:
Reviews
Book spotlights
Author interviews
Excerpts or guest posts
Each stop on the blog tour helps raise awareness of the book to a wider audience.
Why You Should Become a Host
Joining Yarde’s blog tours offers several benefits:
📚 Fresh content for your blog or social channels — always something new to share.
🌍 Connect with authors and fellow book lovers — excellent for networking.
📈 Grow your readership — as your posts are linked from the tour hub and shared on social media.
✨ Be part of a supportive book community — other bloggers and reviewers actively participate and engage.
Steps to Becoming a Blog Tour Host
1. Build a Book-Focused Platform
Before signing up, ensure:
Your blog or social account (e.g., Bookstagram) regularly features books and reviews.
You post consistently and have active engagement (comments, shares).
Your audience trusts your voice and recommendations.
A strong platform makes you more attractive as a host and increases your chances of being accepted on tours.
2. Get in Touch with Yarde
While Yarde’s site does not list a public sign‑up form like some larger tour companies, you can contact them directly to express interest in hosting. Visit the Contact page on the Yarde Book Promotion blog and send a friendly message explaining:
Who you are
Where you blog or post reviews
Your audience size and focus
Why you want to host blog tours
Mary Anne and her team are known to respond to bloggers who show genuine interest and a passion for books, especially historical fiction.
3. Participate in Upcoming Tours
Sign up for the dates that suit you
Receive the book files or media kit
Prepare your posts (review, spotlight, interview, etc.)
Best Practices as a Tour Host
To make the most of your hosting role:
📌 Stick to deadlines — authors and promoters plan schedules carefully.
📌 Link and tag widely — include the author, Yarde accounts, and relevant hashtags to increase visibility.
📌 Engage with your audience — respond to comments and encourage discussion.
Being reliable and professional can help you become a repeat host on future tours.
Final Tips
Don’t hesitate — reach out! Many bloggers join these networks simply by emailing and expressing interest.
Focus on genres you love; Yarde especially promotes all genres.
Remember that hosting isn’t just a service — it’s a way to build your brand, content calendar, and community connections.
💡 Ready to start hosting? Visit the Contact page on Yarde Book Promotions and send that first message — it could be the start of your next great bookish adventure!
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See you on your next coffee break!
Take Care,
Mary Anne xxx