Friday, 13 January 2017

#bookreview ~ Brand Yourself Royally in 8 Simple Steps @nancy_blanton




  Brand Yourself Royally

 in 8 Simple Steps:

Harness the secrets of kings and queens for a personal brand that rules

 



Who needs a personal brand? Anyone who realizes his or her success depends upon being likable and memorable to potential customers. And now you can build an effective personal brand without spending a fortune. Just take your inspiration from the first personal branders, kings and queens.

 


Combining historical research with corporate branding experience, Nancy Blanton offers authors, artists, consultants and others the gems of wisdom from savvy monarchs and leaders whose successful rule depended on the support of their people. Her simplified branding process and communications planning guide incorporate these time-honored techniques to help you create your own personal brand and then put it into action.


 

What did I make of the book?


There are many books out there which can tell you how to find your brand, how to stick out in a crowd — I know because I have read a fair few of them, but this one intrigued me right from the beginning.

Ms Blanton looks at a host of historical figures from the past and how their "brand" was used to their advantage. I found this fascinating. Blanton shows us what the brand was for these various historical figures and more importantly how they worked.

 The language Blanton uses is simple and not ostentatious. She explains everything very clearly and has a very authoritative voice on her subject. Blanton knows what she is talking about.

After being introduced to the historical figures, Blanton then goes on to show her readers how we can apply similar techniques to our businesses and more importantly how we can benefit from our own personal brand.

I loved the easy step-by-step instructions, and I enjoyed each "exercise."  I had never really thought about personal branding before, and Blanton's book really got me thinking, and I think I learnt one of two things about myself along the way as well. Bonus!

This book is a must read for newbie authors, or to anyone who wants to make an impact in their chosen career. This is one of those books that will have pride and place on my shelf, and I will certainly be coming back to it again and again.

I Highly Recommend.

Links for Purchase

About the author

Nancy Blanton is the author of novels based primarily in Irish history. The Prince of Glencurragh (July 2016), her second novel, is set in 1634 prior to the great rebellion of 1641. Her first novel, Sharavogue, also set in 17th century Ireland, is winner of Florida’s Royal Palm Literary Award.

Her award-winning non-fiction book, Brand Yourself Royally in 8 Simple Steps, is a guide for authors, artists, and business consultants who need to establish presence and be memorable to potential customers. The book has become a basis for hands-on personal branding workshops.

She wrote and illustrated a children’s book, The Curious Adventure of Roodle Jones; co-authored the award-winning book Heaven on the Half Shell: the Story of the Pacific Northwest’s Love Affair with the Oyster; and spearheaded production of Rising Tides and Tailwinds, a corporate history book for the Port of Seattle centennial.

Her blog, My Lady’s Closet (WordPress), focuses on writing, books, book promotion, historical fiction, research and travel. Ms. Blanton has worked as a journalist, magazine editor, corporate communications leader and brand manager. She has won numerous awards for professional leadership, writing, advertising and public relations products. She lives in Florida.

Blog: nancyblanton.com
Facebook: Nancy Blanton.Author
Twitter: @nancy_blanton

No comments:

Post a Comment

Thank you for visiting my writing blog. Hope to see you again soon.
Mary xx